Digital Marketing is a collective name of all marketing efforts that proceed using an electronic device and internet. It refers to advertising via digital channels such as search engines, social media, mobile apps, websites, etc.
Marketing is always meant for connecting your audience, make customer relationship and sale of your products to earn revenue. Today, it runs on the same path but eliminating the personal meeting and traditional sources.
Digital marketing is well defined by using several digital tactics and channels to connect the customers where they spend their time most. All these work together to achieve the goal of online business revenue.
Digital Marketing Tactics:
Below is a quick rundown of most common digital marketing tactics and channels.
Search Engine Optimization (SEO)
This is an ultimate process of optimizing your business, brand or website to rank higher in search engine result pages. This will result to increase a good amount of organic traffic on your website. SEO is assumed as the set of best practices for excellent digital marketing.
Content Marketing
Content is like a fuel to drive digital marketing activities. A great content can educate and inspire the customers. By offering relevant and quality content, one can engage the audience with their particular business or brand. If you provide the knowledge of what people are looking for, they will see you as a source of information. A resourceful content makes one be on the top of the search which brings your brand to rank on higher.
Social Media Marketing
In the term of promoting your brand and business, social media marketing plays a significant role. The practice of publishing your content on various social media channels will drive traffic and generate lead to your business. The major social media channels are:
- Snapchat
- Google+
Nowadays, a big part of the population is available on the above mentioned social media networks. Among all others, Facebook is leading one. Publishing your content is not enough, it also includes more peer-to-peer sharing opportunities.
Pay-Per-Click (PPC)
PPC is a process of getting traffic by paying the publisher when your ad is clicked. Pay-Per-Click advertising is a visible, flexible and most effective method of earning. Google Adwords is the common type of PPC that allows the users to pay for the top slots on Google’s search engine result pages. There are some other channels where PPC is used:
- Sponsored messages on LinkedIn
- Promoted tweets on Twitter
- Paid ads on Facebook
Affiliate Marketing
Affiliate marketing is performance-based advertising where you are paid for promoting someone else’ product, brand, business or services through your website. It’s most renowned two channels are:
- Posting video ads via YouTube partner program
- Posting affiliate links through social media accounts.
Well, if you are aspiring to involve digital marketing to improve your brand revenue, you can approach Path Interactive. Our experts are familiar with the advanced technology and tactics of digital marketing to provide satisfying results.